Google
Google Search Console
Organic search queries & rankings
- Open Search Console and select your property
- Go to Performance → Search results
- Click the Queries tab
- Click Export → Download CSV
Google Analytics 4 — Channels
Traffic breakdown by channel
- Open Google Analytics and select your property
- Go to Reports → Generate leads → Traffic acquisition
- Click Share this report → Download file → Download CSV
Google Analytics 4 — Pages
Top pages by traffic
- Go to Reports → Understand web and/or app traffic → Pages and screens
- Click Share this report → Download file → Download CSV
Microsoft Ads
Search Terms Report
Every search query that triggered your ads
- Go to Reports → Standard reports → Performance → Search term
- Include columns: Search term, Clicks, Impressions, Spend, Avg CPC, CTR, Conversions, Match type, Campaign name, Ad group name
- Click Download → CSV
Keywords Report
Your keyword list by ad group
- Go to Reports → Standard reports → Performance → Keyword
- Include columns: Keyword, Ad group, Campaign, Match type, Status, Clicks, Impressions, Spend, Avg CPC, Conversions
- Click Download → CSV
Website URL Report
Where your ads are actually being shown
- Go to Reports → Standard reports → Performance → Website URL (publisher)
- Include columns: Account name, Campaign name, Ad group, Ad distribution, Network, Website URL, Impressions, Clicks, CTR, Avg CPC, Spend
- Click Download → CSV
Other Sources
Bing Webmaster Tools — AI Search Queries
Queries where Bing Copilot is citing your site
- Go to Bing Webmaster Tools and select your property
- Go to Reports → AI Search Queries
- Click Export → Download CSV
Skip if your site has not appeared in Bing AI results yet.