Wise Ranker WEBSITE AUDIT

Data Download Guide

Wise Ranker analyses data from the platforms you already use. Before your audit runs, please export the files below and send them to us. Set the date range to the last 3 months for all exports unless noted otherwise. All exports are standard CSV downloads — no special formatting required.

Don't worry if you don't have access to all of these — Wise Ranker will work with whatever data is available and will still surface useful findings. Send us what you can.

Google
Google Search Console
Organic search queries & rankings
  1. Open Search Console and select your property
  2. Go to Performance → Search results
  3. Click the Queries tab
  4. Click Export → Download CSV
Google Analytics 4 — Channels
Traffic breakdown by channel
  1. Open Google Analytics and select your property
  2. Go to Reports → Generate leads → Traffic acquisition
  3. Click Share this report → Download file → Download CSV
Google Analytics 4 — Pages
Top pages by traffic
  1. Go to Reports → Understand web and/or app traffic → Pages and screens
  2. Click Share this report → Download file → Download CSV
Microsoft Ads
Search Terms Report
Every search query that triggered your ads
  1. Go to Reports → Standard reports → Performance → Search term
  2. Include columns: Search term, Clicks, Impressions, Spend, Avg CPC, CTR, Conversions, Match type, Campaign name, Ad group name
  3. Click Download → CSV
Keywords Report
Your keyword list by ad group
  1. Go to Reports → Standard reports → Performance → Keyword
  2. Include columns: Keyword, Ad group, Campaign, Match type, Status, Clicks, Impressions, Spend, Avg CPC, Conversions
  3. Click Download → CSV
Website URL Report
Where your ads are actually being shown
  1. Go to Reports → Standard reports → Performance → Website URL (publisher)
  2. Include columns: Account name, Campaign name, Ad group, Ad distribution, Network, Website URL, Impressions, Clicks, CTR, Avg CPC, Spend
  3. Click Download → CSV
Other Sources
Bing Webmaster Tools — AI Search Queries
Queries where Bing Copilot is citing your site
  1. Go to Bing Webmaster Tools and select your property
  2. Go to Reports → AI Search Queries
  3. Click Export → Download CSV
Skip if your site has not appeared in Bing AI results yet.