Your website should be working harder.
Find out exactly what’s holding it back.
Built for small business owners who don’t need an SEO agency on retainer — just a clear, honest picture of what’s wrong and how to fix it.
One report. No subscription. In around 15 minutes we audit your site across SEO, speed, usability, security, legal compliance, and conversion — and send you a prioritised action list in plain English, ready to hand to your developer or work through yourself.
1 Toptal / eConsultancy · 2 Google & SOASTA Research, 2017 · 3 Edgescan Vulnerability Statistics Report, 2023 · 4 Forrester Research
How It Works
Crawlability, site speed, Core Web Vitals, structured data, internal linking, and on-page issues across the full site.
Search intent alignment, keyword gaps, AI search visibility, and whether paid and organic strategies are working together.
Reviews actual desktop and mobile screenshots — assessing messaging, CTA visibility, visual hierarchy, trust signals, and layout exactly as a visitor sees them. Also runs a live WCAG accessibility scan (axe-core) and receives the violation list alongside the screenshots.
Security configuration, certificate status, cookie compliance, and exposed files — every finding framed as a business risk.
Reviews privacy policy, T&Cs, and cookie policy against UK GDPR, PECR, and US law (CCPA, COPPA, and FTC requirements) — automatically detecting which jurisdiction applies. Also checks WCAG 2.1 accessibility compliance under the Equality Act 2010 and ADA, flagging missing clauses and compliance gaps that expose the business.
Only runs when Google Ads or Microsoft Ads data is provided. Audits campaign structure, keyword Quality Scores, wasted spend, match type discipline, ad strength, asset gaps, and Performance Max health — grading the account A–F. Reports nothing if no paid search data is supplied.
Once the six specialists complete their analysis, the Senior Strategist opens a structured debate — challenging assumptions, surfacing tensions between recommendations, and pressing each specialist to justify their priorities. This conversation weights findings against each other and ensures the final action list reflects the biggest opportunities for your specific site, rather than a generic checklist. Find out more about who built Wise Ranker.
Ready to see what’s hiding on your site?
See Pricing — from £29.99What You Get
A PDF report written for two audiences at once — plain English for the business owner, precise technical instructions for the developer. Every finding includes its business impact, what needs to change, and exactly how to do it. See a sample audit report, or start with a free automated report.
Most website tools show you data. Wise Ranker tells you what to do about it and why it matters.
- What the site is doing well
- Plain English findings summary
- Full prioritised action list
- Headline & CTA copy suggestions
- Value proposition rewrites
- Trust marker recommendations
- Full specialist technical reports
- Developer instructions for every action
Not ready to order yet? Get a free automated website check.
Enter your website URL and we’ll run an automated health check — covering Technical SEO, performance, security, and more — and send the results straight to your inbox.
Prefer to self-assess first? Try the free website checklist — five checks any business owner can do right now.
Trusted by business owners across the UK and US
“Found issues I didn’t even know were hurting us. Worth every penny.”
“Clear fixes, no jargon. Made changes the same day and saw improvements.”
“Better than audits I’ve paid hundreds for. £50 is a steal.”
Read a sample report before you order
Not sure what £50 gets you? Most websites look functional at first sight but a lot of the ability of the site to be found and convert customers is hidden. We’ve published an adapted, complete, Wise Ranker audit — every grade, every finding, so you can see what you will be getting.
View Sample Report →How It Differs from Free SEO Tools
Multiple data sources reviewed together — including live Google SERP position checks, security probes, and performance audits — not just one page, and not in isolation. Connections appear that single-tool analysis misses.
Actual screenshots analysed, not just HTML — surfaces UX and conversion problems no crawler detects.
Free tools skip security entirely — Wise Ranker probes for certificate issues and vulnerabilities as part of every audit.
GDPR obligations, cookie compliance, and WCAG 2.1 accessibility are reviewed as standard — areas free tools ignore entirely.
Readable by the business owner, actionable by the developer — no translation required.
We don’t offer SEO consulting, retainers, or any follow-up services. Our only product is the report — so we have no incentive to overstate problems or steer you towards work we happen to sell. Take the findings to whoever you choose.
Built for the people behind the website
Small & Medium Business Owners
Understand exactly how your site is performing, why visitors aren’t converting, and hand a clear action list directly to your web developer — no technical knowledge required.
In-House Marketing Teams
An independent second opinion on site performance, written in a format the wider business can read and act on — not just the marketing team.
Agencies & Consultants
Deliver a comprehensive, credible site audit at the start of every engagement — without the manual hours. A clear, client-ready report that frames the opportunity and justifies the work ahead. Email us for agency pricing →
Enrich Your Report with Your Own Data
The standard report draws on publicly available data. If you have access to the platforms below, sharing a simple CSV export adds real traffic, search, and advertising data to the analysis — producing findings tailored to how your audience actually behaves, not just how the site looks from the outside.
Traffic by channel and top pages — shows where visitors actually come from and which pages they land on most.
Real search queries, impressions, click-through rates, and ranking positions for every page on the site.
Search terms, keyword Quality Scores, campaign structure, ad strength, and asset gaps — unlocks a full paid search audit graded A–F.
Search terms triggering your ads, keyword performance, and where your ads are actually being shown.
AI Search Queries showing which questions Bing Copilot is answering by citing your site.
Common questions
Everything you need to know before you order.
What are my options — and what do I get?
Free automated check — run a quick scan of any website at wiseranker.co.uk/free-report. No payment, no account. Covers the basics and gives you a snapshot of where things stand.
Standard Report — £29.99 — a full 150+ point audit delivered to your inbox in around 15 minutes. Covers technical SEO, performance, usability, security, legal compliance, and conversion. You get a prioritised action list in plain English, a site health scorecard, and a strategic summary — each finding includes its business impact and developer-ready instructions.
Premium Report — £49.99 — everything in Standard, plus your own data. You upload your Google Search Console, GA4, Google Ads, and Microsoft Ads exports after payment and we weave them into the analysis for a deeper, more personalised report. Delivered within 24 hours.
Does the report still work if I don’t have Google Analytics or Search Console?
Yes — the report runs on publicly available data alone and still covers technical SEO, security, performance, legal compliance, UX, and content quality. What changes is the depth of the search and advertising analysis. Without Google Search Console, we can’t assess which keywords you actually rank for or how your click-through rates compare to benchmarks. Without GA4, we can’t show which traffic channels are converting. Without ad platform exports, the paid search audit section won’t run. The report is still valuable without any of these — but adding even one or two sources significantly sharpens the findings.
How is this different from free SEO tools?
Free tools give you raw data — crawl errors, keyword positions, PageSpeed scores. Wise Ranker turns that data into a prioritised action plan. It pulls from Google Search Console, Google Analytics, Microsoft Ads, Bing Webmaster Tools, live Google SERP position checks, site crawlers, and security scanners, then applies specialist AI analysts to explain what the findings mean for your specific business and what to do about them. You get one document you can act on, not a dashboard to interpret.
Will you try to sell me SEO services after the report?
No. Wise Ranker doesn’t offer SEO consulting, retainer packages, or any follow-up services. We have no commercial interest in the problems we find. The report is the product — what you do with it is entirely up to you. Take it to your own developer, your agency, or act on it yourself.
What if the report isn’t useful to me?
If you receive your report and genuinely don’t find it useful, email us at hello@wiseranker.co.uk within 7 days and we’ll issue a full refund. No questions asked.
How do you handle my website data?
The data you provide — your website URL, any analytics exports, and ad platform reports — is used solely to produce your report. We don’t share it with third parties, we don’t retain it beyond the delivery of your report, and we don’t use it to train AI models. Full details are in our Privacy Policy.
Can I get a refund?
Yes. If your report isn’t delivered within 24 hours, or if you’re not satisfied with it, contact us at hello@wiseranker.co.uk within 7 days of delivery and we’ll refund you in full. Our full refund policy is in the Terms & Conditions.
How accurate are AI-generated reports?
Every finding is grounded in real data pulled from your site and connected platforms — not generic advice. The analyses are generated by specialist AI systems with domain expertise in SEO, security, compliance, performance, and conversion.
That said, websites are complex and AI can make mistakes. A finding that looks critical may turn out to be a false positive once you look at the context; something flagged as minor may matter more for your specific business. Treat the report as a structured starting point, not a definitive verdict — work through each finding carefully, sense-check it against what you know about your site, and apply your own judgement before acting. If something doesn’t look right, email us and we’ll take a look.
How long does delivery take?
Free report: results in a few minutes. Standard Report (£29.99): automated and delivered to your inbox in around 15 minutes. Premium Report (£49.99): reviewed manually and delivered within 24 hours of receiving your data files. If a deadline is missed, email hello@wiseranker.co.uk and we’ll investigate immediately — and refund you in full if we’ve missed the window.
Can I get a second report once I’ve set up Search Console or Analytics?
Yes, and we’d recommend it. If you didn’t have Google Search Console or GA4 at the time of your first report, set them up now — they’re free and take about 15 minutes. After three months, they’ll have enough data to be meaningful. Order a second report at that point and include the CSV exports: you’ll get the same full audit, now enriched with real search rankings, traffic by channel, and conversion data. It’s also a useful way to measure how much ground you’ve gained from implementing the first report’s recommendations.
Do you offer ongoing monitoring or support?
No subscriptions, no retainers. Wise Ranker costs a fraction of what you’d pay for an SEO consultant on retainer or a monthly SEO platform — and you only use it when you need it. Order a report, work through the action list, then come back when you’re ready for a follow-up audit to measure the improvement and surface the next layer of opportunities.
If you have questions about your report, email support is included — just reply to your delivery email.
Got your answer? Get your report now.
See Pricing — from £29.99Choose Your Report
Both reports cover the same 150+ point audit. Premium adds your own traffic and search data for a deeper, more personalised analysis.
- Fully automated — no waiting
- Delivered to your inbox in ~15 minutes
- 7 specialist AI analysts
- Technical SEO, content, UX, security & legal
- PDF format, ready to share with your developer
- No subscription
- Everything in Standard
- Deeper, expert-reviewed analysis
- Enriched with your own data — GSC, GA4, Google Ads, Microsoft Ads & more
- Data files collected securely after payment
- Delivered within 24 hours
Standard reports are automated and arrive in ~15 minutes. Premium reports are reviewed manually and delivered within 24 hours.
Questions? hello@wiseranker.co.uk
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