Privacy Policy

Last updated: April 2026

This privacy policy explains how Wise Ranker ("we", "us", "our") collects, uses, and protects your personal data when you use our website and services. We are committed to handling your data responsibly and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Data controller: Wise Ranker, contactable at hello@wiseranker.co.uk

What data we collect

We collect the following personal data:

• Email address — provided when you make a purchase via Stripe, used to deliver your report.
• Website URL — provided after purchase, used to run your audit.
• Payment information — processed by Stripe. We do not store card details; Stripe handles all payment data under their own privacy policy.
• Analytics data — if you accept cookies, Google Analytics 4 collects anonymised usage data including pages visited, time on site, and general location (country/region). This is only collected with your explicit consent.

Why we collect it and our legal basis

• To deliver your report — we process your email address and website URL to perform the service you have purchased. Legal basis: performance of a contract.
• To process payment — Stripe processes payment on our behalf. Legal basis: performance of a contract.
• To understand how our site is used — Google Analytics helps us improve the site. Legal basis: consent. You can withdraw consent at any time by clearing your browser's local storage for this site.

How long we keep your data

• Your email address and website URL are retained for up to 12 months after your report is delivered, then securely deleted.
• Payment records are retained by Stripe in accordance with their data retention policy and applicable financial regulations.
• Analytics data retention is set to 14 months within Google Analytics.

Third parties we share data with

• Stripe — payment processing. Data is shared only to the extent necessary to process your payment. See Stripe's privacy policy.
• Google Analytics — website analytics, only if you have given consent. See Google's privacy policy.

We do not sell your personal data to any third party.

Cookies

We use one category of cookies:

• Analytics cookies (Google Analytics 4) — only set if you click "Accept cookies" on our cookie banner. These help us understand how visitors use the site. You can decline these and the site will work identically.

Your cookie choice is stored in your browser's local storage. You can change your preference at any time by clearing your browser data for this site.

Your rights

Under UK GDPR you have the right to:

• Access the personal data we hold about you
• Correct inaccurate data
• Request deletion of your data
• Restrict or object to processing
• Data portability
• Withdraw consent at any time (where processing is based on consent)

To exercise any of these rights, contact us at hello@wiseranker.co.uk. We will respond within 30 days.

Complaints

If you believe we have handled your data incorrectly, you have the right to lodge a complaint with the UK's data protection authority, the Information Commissioner's Office (ICO): ico.org.uk or by calling 0303 123 1113.

Changes to this policy

We may update this privacy policy from time to time. The date at the top of this page will reflect the most recent revision. Continued use of the service after changes constitutes acceptance of the updated policy.

Contact

For any privacy-related questions: hello@wiseranker.co.uk