Legal

Terms & Conditions

Last updated: 4 June 2026

These terms and conditions govern your use of Wise Ranker's website audit and analysis service. By placing an order you agree to these terms. Please read them carefully before purchasing.

Service provider: Wise Ranker, contactable at hello@wiseranker.co.uk

The service

Wise Ranker provides a website audit and analysis service. Upon payment you will receive a prioritised PDF report covering technical SEO, content SEO, UX and conversion, and web security — produced by a panel of AI analysts and reviewed by a senior strategist.

The report is delivered to the email address provided at checkout, typically within the same working day of receiving your website URL and any data exports you choose to provide.

Price and payment

The current price is £50 per report, inclusive of VAT where applicable. Payment is processed securely by Stripe. We do not store your payment details.

Each payment covers a single report for a single website. If you wish to audit a different website or request a revised report, a new order is required.

Delivery

After payment you will be asked to provide:

Reports are delivered by email the same working day, subject to receiving your website URL. Orders placed outside of UK business hours (Monday–Friday, 9am–6pm) will be processed the next working day.

Cancellation rights and refunds

Statutory 14-day cooling-off right. If you are a consumer in the United Kingdom, you have the right to cancel your order within 14 days of purchase without giving any reason, under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. To cancel before production has begun, email hello@wiseranker.co.uk as soon as possible and we will issue a full refund.

Waiver on URL submission. Because your report is produced specifically for your website, production begins as soon as you submit your website URL via the post-purchase form. By submitting your URL you expressly request that we begin supply immediately and acknowledge that your statutory right to cancel is lost once production has started. If you wish to cancel, do so by email before submitting your URL.

Satisfaction guarantee. If you receive your report and genuinely do not find it useful, email us at hello@wiseranker.co.uk within 7 days of delivery and we will issue a full refund — no questions asked. This is a commercial guarantee we provide above and beyond your statutory rights.

Late or missing delivery. If your report is not delivered within 24 hours of us receiving your completed URL submission, email hello@wiseranker.co.uk and we will investigate immediately. If we have missed the 24-hour window, we will refund you in full.

Nature of the report

Wise Ranker is an AI-powered service. Reports are produced by a panel of large language model (LLM) AI analysts working from data collected about your website. A senior AI strategist reviews and synthesises their findings before the report is delivered.

AI systems can produce inaccurate, incomplete, or misleading outputs — commonly referred to as hallucinations. Web applications are also highly complex environments, and the interaction between data sources, site configurations, and AI analysis means that not every finding in your report will be correct. You should review all recommendations critically before acting on them.

Wise Ranker reports are advisory in nature. They represent our analysis and recommendations at a point in time, based on the data available. We make no guarantee of specific outcomes — including improvements to search rankings, conversion rates, or revenue — resulting from acting on the report's recommendations.

The report does not constitute professional legal, financial, or regulated technical advice. You are responsible for all decisions made in connection with the report's findings.

Disclaimer — website content

All information published on this website — including descriptions of the service, explanations of SEO, security, UX, legal, or other topics, statistics, and any general guidance — is provided for general informational purposes only.

Nothing on this website constitutes professional advice of any kind, including but not limited to legal, financial, regulatory, or technical advice. You should not rely on any content on this website as a substitute for independent professional advice appropriate to your specific circumstances.

This disclaimer applies to the website generally and is separate from the nature and limitations of any paid report, which are addressed in the "Nature of the report" section above.

Intellectual property

Your report is licensed for your personal or internal business use. You may share it with your employees, contractors, or developer. You may not resell, republish, or redistribute the report or its contents without our written permission.

The Wise Ranker brand, website, and methodology remain our intellectual property.

Limitation of liability

To the fullest extent permitted by law, Wise Ranker's total liability to you in connection with any report shall not exceed the amount paid for that report (£50).

We are not liable for any indirect, consequential, or business losses arising from use of or reliance on the report.

Because reports are produced using AI and the complexity of web applications means findings cannot be guaranteed to be accurate in every case, we accept no liability for any loss, damage, or cost arising from reliance on incorrect, incomplete, or misleading findings in your report. This includes but is not limited to errors caused by AI hallucinations, data limitations, or misinterpretation of site configuration.

Nothing in these terms excludes or limits liability for death or personal injury caused by negligence, fraud, or any other matter that cannot be excluded by law.

Governing law

These terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

Changes to these terms

We may update these terms from time to time. The date at the top of this page will reflect the most recent revision. Changes will not affect orders already placed.

Contact

Questions about these terms: hello@wiseranker.co.uk