Cookie Policy

Last updated: May 2026

This cookie policy explains what cookies we use on wiseranker.co.uk, why we use them, how we obtain your consent, and how you can withdraw it. It should be read alongside our Privacy Policy.

Data controller: Wise Ranker, contactable at hello@wiseranker.co.uk

What are cookies?

Cookies are small text files placed on your device by websites you visit. They are used to make websites work, or work more efficiently, and to provide information to site owners. Some of our functionality uses your browser's local storage rather than a cookie file — this has the same practical effect and is subject to the same rules under the Privacy and Electronic Communications Regulations 2003 (PECR).

Cookies we use

Strictly necessary cookies

These cookies are essential for the website to operate securely. Under PECR they are exempt from the consent requirement because they are strictly necessary to provide a service you have requested. You cannot opt out of these cookies without affecting how the site functions.

Cloudflare (our hosting and security provider) may set additional infrastructure cookies as part of its security and performance services. These are strictly necessary and are not used for analytics or marketing purposes. See Cloudflare's cookie policy for a full list.

Analytics cookies

These cookies are only set if you click “Accept cookies” on our cookie banner. They help us understand how visitors use the site so we can improve it. The site works identically whether you accept or decline these cookies.

Google Analytics data is processed by Google. See Google's privacy policy for details of how Google handles this data.

Consent preference storage

We record your cookie choice (accepted or declined) in your browser's local storage under the key cookie_consent. This is not a cookie — it is stored only on your device and is never transmitted to our servers. It persists until you clear your browser data for this site.

How we obtain consent

When you first visit wiseranker.co.uk, a banner appears at the bottom of the page asking whether you consent to analytics cookies. You have two options:

• Accept cookies — Google Analytics cookies are set and your preference is saved. You can withdraw this at any time (see below).
• Decline — no analytics cookies are set. Only strictly necessary cookies remain active. The site functions identically.

Your choice is applied to all pages on this site and remembered on future visits, until you clear your browser data or withdraw consent.

Withdrawing or changing your consent

You can withdraw your consent or change your preference at any time using one of the methods below. Once withdrawn, no new analytics cookies will be set and your preference will be updated immediately.

Clear this site's local storage

The cookie banner will reappear on your next visit, allowing you to choose again. To clear local storage for this site only:

• Chrome / Edge: Press F12 → Application tab → Local Storage → right-click https://wiseranker.co.uk → Clear
• Firefox: Press F12 → Storage tab → Local Storage → right-click the entry → Delete All
• Safari: Develop menu → Show Web Inspector → Storage tab → Local Storage → select and delete the entry

Alternatively, clearing all browsing data (cookies and site data) for wiseranker.co.uk in your browser settings achieves the same result.

Manage cookies via browser settings

You can view, manage, or delete cookies directly through your browser's built-in settings:

• Google Chrome — manage cookies
• Mozilla Firefox — clear cookies and site data
• Apple Safari — manage cookies
• Microsoft Edge — delete cookies

Please note that blocking all cookies may affect the functionality of other websites you visit.

Opt out of Google Analytics across all websites

Google provides a browser add-on that prevents Google Analytics from collecting your data on any website: Google Analytics Opt-out Browser Add-on.

Changes to this policy

We may update this cookie policy from time to time. The date at the top of this page will always reflect the most recent revision.

Contact

For questions about how we use cookies: hello@wiseranker.co.uk

For broader privacy questions, see our Privacy Policy.