How the Wise Ranker audit works
Three simple steps from URL to prioritised action list — usually done within an hour. Here’s exactly what happens behind the scenes.
Choose Standard (£29.99) or Premium (£49.99). Stripe checkout takes under a minute — no account needed.
Our engine crawls every page of your site (no page cap) and applies seven specialist AI analysts across SEO, UX, security, legal compliance, and conversion. A Senior Strategist then weighs the findings and prioritises what matters most for your site.
Standard reports usually arrive within an hour. Premium (enriched with your own data files) within 24 hours. Ready to hand to your developer or work through yourself.
Who’s behind the analysis
Seven specialist AI analysts cover every dimension of your site. Each produces a graded assessment before a Senior Strategist weighs their findings against each other to produce a single prioritised action list.
Crawlability, site speed, Core Web Vitals, structured data, internal linking, and on-page issues across the full site.
Search intent alignment, keyword gaps, AI search visibility, and whether paid and organic strategies are working together.
Reviews actual desktop and mobile screenshots — assessing messaging, CTA visibility, visual hierarchy, trust signals, and layout exactly as a visitor sees them. Also runs a live WCAG accessibility scan (axe-core) and receives the violation list alongside the screenshots.
Security configuration, certificate status, cookie compliance, and exposed files — every finding framed as a business risk.
Reviews privacy policy, T&Cs, and cookie policy against UK GDPR, PECR, and US law (CCPA, COPPA, and FTC requirements) — automatically detecting which jurisdiction applies. Also checks WCAG 2.1 accessibility compliance under the Equality Act 2010 and ADA, flagging missing clauses and compliance gaps that expose the business.
Only runs when Google Ads or Microsoft Ads data is provided. Audits campaign structure, keyword Quality Scores, wasted spend, match type discipline, ad strength, asset gaps, and Performance Max health — grading the account A–F. Reports nothing if no paid search data is supplied.
Once the six specialists complete their analysis, the Senior Strategist opens a structured debate — challenging assumptions, surfacing tensions between recommendations, and pressing each specialist to justify their priorities. This conversation weights findings against each other and ensures the final action list reflects the biggest opportunities for your specific site, rather than a generic checklist. Find out more about who built Wise Ranker.
Ready to see what’s hiding on your site?
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