5 checks to find out if AI can see your business
ChatGPT, Perplexity, and Google AI Overviews are changing how customers find businesses. Most SMEs are invisible to them — and don’t know it. Work through all five checks in under an hour.
Five checks you can do right now — no tools required
Search your business name in ChatGPT and Perplexity
If AI assistants draw a blank when asked about you by name, you’re invisible to every customer who asks one for a recommendation.
Search your service and location — do competitors appear, not you?
When a customer asks “best [your service] in [your town]”, whose name comes up? If it’s not yours, you’re losing business to this right now.
Is your Google Business Profile complete and up to date?
GBP is one of the primary sources AI assistants pull from for local businesses. Incomplete profiles get skipped.
Do you have third-party mentions — directories, press, review sites?
AI builds trust in a business from independent sources. If you only exist on your own website, AI has no way to verify you’re real.
Does your website clearly state what you do, where, and for whom?
AI crawls and summarises pages. If it can’t extract your location, service, and audience in one paragraph, it can’t accurately cite you.
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Why AI visibility is now a business problem
Google, ChatGPT, Perplexity, and Bing Copilot are increasingly the first place people go when they need a recommendation. Instead of a list of links, they get a direct answer — and if your business isn’t in that answer, you don’t exist for that customer.
The good news: the same things that make your website visible to Google also help with AI. A clear homepage, a complete Google Business Profile, and a handful of third-party mentions go a long way. This checklist tells you what you actually have — and what’s missing.
Start with the website basics
Part 1 covers the five fundamentals that affect whether visitors stay, trust you, and get in touch — the same foundations that underpin AI visibility.
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